Insight

NOW is PHENOMENON's take on what's in the cultural zeitgeist. Always fun, always fresh.

Tip us off at now@phenomenon.com

Tweeting NOW
    Awaiting updates
Follow us on Twitter
Latest from The Scene
Get Fed

Keep up to date with all the happenings via our RSS feeds.

SubscribeNOW

Subscribe to the weekly NOWnewsletter.





Search
Thursday
May092013

The Greatness

In order to celebrate the upcoming spectacle of an adaptation of that great American novel, Flavorwire is dedicated to all Gatsby all the time this week. Spend hours perusing articles and looking at tattoos dedicated to the novel & movie.
Tuesday
May072013

Rubber Ducky, I <3 U

At the moment, a gigantic rubber ducky is bathing in Hong Kong's Victoria Harbor. The friendly yellow bathtoy is the creation of artist Florentijn Hofman and exists simply to bring a little joy and brighten people's days.
Monday
May062013

Met Gala 2013

The Met Gala is tonight! in New York City. We watched it last year, we've previewed the exhibition this year, and now you can watch the red carpet fashion go down, courtesy of the internet - on entertainment and fashion websites, as well as Vogue.com.
Friday
May032013

The Future of Desire

They say that our attention spans are shrinking, that our patience, our tolerance, our interest are brief, flighty things.

Twitter works with 140 characters. Vine gives you 6 seconds to say your piece.

Yet...movies, which used to come in around 90 minutes, are growing longer. Iron Man 3, out this week, is 130 min, as is Fast & Furious 6, and nearly every movie Judd Apatow touches.

Mad Men and Game of Thrones are long, slow rides as well. But then there are webisodes and Youtube videos that flash, bang, fizzle, and die.

So where does advertising come in? What is going to capture the attention of the i-Generation?

“They” would say go for short and sweet. But the team at Jaguar is going for something different.

Click to read more ...

Wednesday
May012013

Think Before You Speak

They say English is one of the hardest languages to learn, and with crazy words like this, it's no wonder: fourteen words that are their own opposites.
Tuesday
Apr302013

Art, Lit, & Life

Perhaps once upon a time, a trip to an ancient art museum was not the most fun vacation for a small child. But E.L. Konigsberg changed all that. With her children's book From The Mixed Up Files of Mrs. Basil E. Frankweiler, in which two children run away to The Metropolitan Museum of Art, she launched a million imaginations. Art, history, and adventure combine in this leisurely literary treasure. No small feat to engage young children in such lofty ideas. Ms. Konigsberg died last week, but left several classic young adult books and a lasting legend. Because, in the words of Kathleen Kelly, "when you read a book as a child, it becomes a part of your identity as no other reading in your whole life does."
Monday
Apr292013

Bringing Food To The Table

After a long day of travel, it's nice to have a home-cooked meal waiting for you. But if you're staying in someone else's home, why not turn the tables and cook for them? That's what Jay Kannaiyan, motorcyclist, world traveler, and great Indian cook, does. And he finds that sharing a meal with new people, bringing something to the table wherever you go, makes you a part of the community. And who doesn't love a person who makes them food? Automatically, you are hero instead of a mooch. It's a nice way to show appreciation on your next journey.
Thursday
Apr252013

Pretty, Pretty Punks

Each year, fashion's finest swan down the red carpet with exclusive invitations to the Metropolitan Museum of Art's Costume Institute Benefit, hosted by the queen of style and sophistication herself: Anna Wintour.

Each year, this gala also accompanies the opening of a special exhibit at the museum so that the guests may look in wonder upon all that they created and to which the aspire. Last year, it was a curated conversation between Schiaparelli and Prada.

But this year, viewers may be greeted with less glamor and more glare. The exhibit is dedicated to Punk, which has put some New Yorkers (probably punks) on edge.

Click to read more ...

Wednesday
Apr242013

Stop The Hate

A recent editorial on xoJane.com makes the point that we should quit using "hate" to talk about celebrities: a point well-taken here. In our celebrity-saturated, fame-obsessed culture, it's easy to get overwhelmed by smug mugs and irritated by the privileged antics of people in the public eye. But instead of trash-talking every Taylor Swift and Lena Dunham, every Kanye West and Paris Hilton that comes around, it is probably better to just ignore them. Trash-talking celebrities only forms the habit of trash-talking actual people you know. Hate breeds hate. And we're not saying that putting the brakes on celebrity hate will stop school bullying or acts of terrorism, but wouldn't it be pleasant to focus on the people and things you actually like?
Tuesday
Apr232013

Back to the Future

Twenty-five years ago, in 1988, The Los Angeles Times Magazine predicted what life would be like in a LA 2013. Take a look into the past for a look at our present. What did they get right and wrong? So we don't have robots in our houses, but we do have GPS in our cars. A fascinating prediction about personalized newspapers and crazy architecture...
Page 1 2 3 4 5 ... 119 Next »