They say that our attention spans are shrinking, that our patience, our tolerance, our interest are brief, flighty things.
Yet...movies, which used to come in around 90 minutes, are growing longer. Iron Man 3, out this week, is 130 min, as is Fast & Furious 6, and nearly every movie Judd Apatow touches.
Mad Men and Game of Thrones are long, slow rides as well. But then there are webisodes and Youtube videos that flash, bang, fizzle, and die.
So where does advertising come in? What is going to capture the attention of the i-Generation?
“They” would say go for short and sweet. But the team at Jaguar is going for something different.
Each year, fashion's finest swan down the red carpet with exclusive invitations to the Metropolitan Museum of Art's Costume Institute Benefit, hosted by the queen of style and sophistication herself: Anna Wintour.
Each year, this gala also accompanies the opening of a special exhibit at the museum so that the guests may look in wonder upon all that they created and to which the aspire. Last year, it was a curated conversation between Schiaparelli and Prada.
But this year, viewers may be greeted with less glamor and more glare. The exhibit is dedicated to Punk, which has put some New Yorkers (probably punks) on edge.