They say that our attention spans are shrinking, that our patience, our tolerance, our interest are brief, flighty things.
Twitter works with 140 characters. Vine gives you 6 seconds to say your piece.
Yet...movies, which used to come in around 90 minutes, are growing longer. Iron Man 3, out this week, is 130 min, as is Fast & Furious 6, and nearly every movie Judd Apatow touches.
Mad Men and Game of Thrones are long, slow rides as well. But then there are webisodes and Youtube videos that flash, bang, fizzle, and die.
So where does advertising come in? What is going to capture the attention of the i-Generation?
“They” would say go for short and sweet. But the team at Jaguar is going for something different.
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